Week 4 discuss | Information Systems homework help


“Cybersecurity”  Please respond to the following: 

You may have noticed that when you look at products on a search  engine, that same product appears as an advertisement in your social  media and other sites you visit. Many search engines provide advertisers  with tools for evaluating the impact of different keywords or phrases.  These tools typically “track” user behavior patterns and associate  products for sale by companies that subscribe to and pay for their  services to help identify potential customers. On the other hand, there  are also ad-blockers that block this type of communication.

  • What constraints, if any, should be applied to this practice? 
  • If you are the CIO or an executive manager at a small company  that depends on this type of advertising to generate revenue, how might  this affect your feelings toward the technology?

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