Minute clinic case analysis | Marketing homework help

1Q. Describe how minute Clinic puts the following promotion strategies to work for them: stressing tangible cues, using personal information sources, creating a strong organizational image, and engaging in post-purchase communication What else could they try?

2Q. Are Minute Clinic’s services customized or standardized for patients? Do they incorporate any elements of mass customization?

3Q. In what way did minute Clinic demonstrate reliability and responsiveness during the flu outbreak in Minnesota? How did it impress customers with tangible physical evidence that the clinics cared about them?

4Q. How important has Minute Clinic’s place (distribution) strategy been to the company’s success? Which elements does minute Clinic focus on with its marketing mix? Why?


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