Ethical and socially responsible marketing analysis

 

Select a company that you find interesting for purposes of this assignment. (AMAZON)

Read “Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.

Write a 350- to 575-word analysis and evaluation of your selected company’s effectiveness in the following areas:

  • Distinguish between social responsibility, ethical, and legal issues and their effect on the company’s marketing.
  • Relate the triple bottom line to the company’s sustainability.
  • Analyze consumer influence on ethical behavior and the company’s marketing.
  • Assess the value of communicating the company’s ethical behavior to the public.
  • Conclude how ethical issues influence legal issues in the company’s marketing.

Format your assignment according to APA guidelines.

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